I've been working with the Roxy Theater nearby to create some graphics for their upcoming season. One of my commissions was to create a logo for one of the musical's this summer. (yes there is much planning involved) Because the printed material came out yesterday, I feel that it is safe to share with you the thinking process behind the chosen logo.
Here was the request: No words, simple line drawing, 1.5 inches square, involving key aspects of the musical (logging, dances, music, bear wrestling, trains, pioneering, & croquet).
Here is the subsequent thought train as I went about creating different ideas. Notice that the grid grew as I changed ideas/direction. They were numbered as I created them; so follow the numbers and not left to right.
Then it was narrowed down to these two. The bouquet idea was the favorite, but the small ball and violin from 7 were too sweet to pass up.
The final logo! Combined elements from both 4 and 7 to create the look for the summer musical.
Here was the request: No words, simple line drawing, 1.5 inches square, involving key aspects of the musical (logging, dances, music, bear wrestling, trains, pioneering, & croquet).
Here is the subsequent thought train as I went about creating different ideas. Notice that the grid grew as I changed ideas/direction. They were numbered as I created them; so follow the numbers and not left to right.
Then it was narrowed down to these two. The bouquet idea was the favorite, but the small ball and violin from 7 were too sweet to pass up.
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